The Primitive Apples is a new label by Kyungmee Jeong.

After graduating from the Fashion Institute of Technology in New York City (F.I.T.) and a stint working for the industry in Manhattan, Kyungmee came to Paris as a tourist and ended up opening an atelier in the Marais district.

Her designs drew quite a sensation among an international clientele drawn to her imaginative eye, combining unique asymmetry, patterns, colors, and quality craft.